Prendo Simulations Ltd

Prendo Simulation LogoGuy Giffin  is Director of Prendo Simulations Ltd: With a specialism in simulating the challenges of leading complex projects, Prendo's simulations are used at many of the world's top business schools, including: Columbia, IMD, INSEAD, MIT Sloan, Oxford/Saïd and Wharton.

Guy has delivered hundreds of simulation workshops in over 30 countries around the world, with organizations including: Bechtel, EDF Energy, Gazprom, Goldman Sachs, IBM, Morgan Stanley, Oracle, Petrobras, Shell and the United Nations. He teaches on various MBA, EMBA and executive programs at Cambridge, Columbia, MIT Sloan, etc.


the simulations provide accelerated experiences that produce faster and more effective learning


the simulations ensure profound understanding by giving users a chance to “see” both cause and effect


the simulations create opportunities to rehearse key management challenges, thus reducing the risk of making mistakes in the real world

Why Simulation

better than words:

Management educators are still often using “traditional” teaching methods: lectures, books, articles, papers, case study discussions and “death by powerpoint”, even in an era of information overload.

With today’s accelerating rates of change, and with managers and organisations needing to learn much faster than in previous eras, there is an urgent need to use more effective learning methods; methods that go beyond just transmitting information with words…

"I hear and I forget. I see and I remember. I do and I understand."  - Confucius

the need to practise

Simulations apply the most basic principle of learning: the need to practise and rehearse

Pilots, sportspeople and the medical profession have long understood the importance of simulating their activities in order to improve their performance and reduce the risk of failure in the real world. The only practice grounds, however, for managers have typically been their real projects, real organisations and real customers. This means that their ‘education’ is often very expensive. Simulations, in contrast, provide an opportunity to learn from mistakes that do not cost very much!

transparent experience

Simulations are better than real world experience

Managing complex projects, for example, can involve hundreds of decisions taken over long periods of time. The distance between cause and effect means that it can actually be difficult to learn from such experience.

Simulation provides a clarity of cause and effect, and an honesty of feedback, that we do not usually enjoy in the real world.


Prendo’s Simulation are used by many global organizations

Prendo’s Simulation are used by many global organizations and top global Business schools such as:


Prendo’s Simulation are used by leading business schools such as:

Prendo’s Simulation are used by many leading business schools