Prendo Simulations

Guy Giffin is Director of Prendo Simulations Ltd: With a specialism in simulating the challenges of leading complex projects, Prendo's simulations are used at many of the world's top business schools, including: Columbia, IMD, INSEAD, MIT Sloan, Oxford/Saïd and Wharton.

Guy has delivered hundreds of simulation workshops in over 30 countries around the world, with organizations including: Bechtel, EDF Energy, Gazprom, Goldman Sachs, IBM, Morgan Stanley, Oracle, Petrobras, Shell and the United Nations. He teaches on various MBA, EMBA and executive programs at Cambridge, Columbia, MIT Sloan, etc.

Prendo was commissioned by Shell to design and develop a simulation of how typical spectrum of stakeholders behave during a major project. The simulation brings to life the a universal leadership challenge of maximizing support across a range of parties who have different interests, agendas and motives. The simulation is used across the globe with numerous industries.

PRENDO develops pioneering simulations that model key management, leadership and decision-making challenges.

PRENDO simulations are used in classroom and online learning events, project start-up events, and also for assessments.

At a time when leaders, project teams and organisations need to learn faster and more effectively, PRENDO’s simulations deliver a number of valuable innovations:

  • They provide intense, risk-free experiences
  • These experiences are effective because users “see” cause and effect clearly, and they receive immediate feedback
  • They give teams a chance to apply a very basic principle of improving performance: the need to practise

3 compelling reasons to use a PRENDO simulation:

Prendo’s simulations cover a wide range of topics and are used by leading business schools and organisations around the world:


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